Our studio has held high-quality research on the target audience in quitting smoking issues, and after that, we have decided to add changes to the logic and structure of the common cooperation with smoking tracker apps.

The main idea is to turn a simple tracker into step by step guide with gamification functions for the users of two audience segments: those who want to quit smoking and those who want to cut the number of smoked cigarettes.

While onboarding we are collecting information about the user in order to place him in one of the target groups.

After entering the app, a great number of opportunities is opening.

There is all the information on the main screen represented by widgets. All the needed data can fit on small and informative plates.

Avatar — is a user reflection: the more often he is smoking, the worst looking becomes the avatar. The smoke on the widget is telling that the user is smoking too much.

A smoking quitting plan can help anyone to reach his goal. We have worked through all the steps and if at some point user is feeling he can’t continue, he can always come back and start again.

The tracker also has a questionnaire about the emotional state of the user while quitting smoking. This data form the statistics.

The statistics show where and under which circumstances smokers are more likely to smoke. This information can help to avoid risky situations.

To distract a smoker from smoking we are proposing meditations, breathing practices, or making notes in a diary. By the way, all the sounds and music for this section are registered by our team.

No matter how the process would go, we remember that the user needs support and cherishing. Every success is marked by achievement.

The App required a well-developed scenario logic — for this purpose the studio was drawn several prototypes, before choosing a final version. There were 112 versions prepared before the final version.