Asnonum

Mobile app with horoscopes, lunar phases, Tarot card reading, and many more to get deeper into the astrology and numerology universe.

iOS, Android, research, ux/ui design, content, writing, illustrations, translating, animation

asnonum.com

Illustrations set the style of the whole application

Special attention was paid to the illustrations in Asnonum. We almost completely abandoned the icons and drew more than a hundred magical pictures. For example, in the "Knowledge" section, all of the app's functions are presented in the form of brightly colored cards that you want to look at.

For the “Visual board” section, we drew metaphors for each "wish".

Our special pride — is Tarot cards illustrations. Each card represents a unique story. Characters, details, and symbols are very thorough.

Animations bring the interface to life and make it sticky

Thanks to the animations, the world of Asnonum Astrology truly comes alive. Animations on the main screen are changing according to the moon phases. We have created 8 incredible Lottie animations for each phase.

The animations in the “Make a Decision” section are smooth and realistic.

Ask your question
and swipe the ball
Tap on the stone to know
the rune

The motivation
to subscribe is not
intrusive, but effective

Spectacular onboarding immediately lets the user know that Asnonum is about a lot of features and a pleasant interface, and therefore it is possible to continue to get acquainted and subscribe, so we immediately show the paywall to stimulate subscriptions.

The main screen is a regularly updated feed, the main difference between Asnonum and other similarly themed apps and what you want to buy it for.

Every day a horoscope is compiled for the user, a Tarot card opens with a prediction about the coming day, beauty and health recommendations are given, and much more. This approach entices users to visit the app every day, keeps them longer, and increases their chances of subscribing.

Asnonum — bright and not like everyone else

A well-designed interface, bright illustrations and animations helped Asnonum stand out from similar applications in this theme. We have created meditations, affirmations, horoscopes, numerology, compatibility, thoughts of the day, a calendar of beauty, statistics and achievement board. We have also added the possibility to change the avatar and have a multi-user account (for the user and his partner for example).

CTO

Vladimir Glotov

Project Manager

Tatyana Ridel

Product Analyst

Paul Sankov

Art Director, Designer

Roman Beno

Illustrators

Anna Bystrova

Anna Shmal

Elena Sobchenko

Yaroslav Artamonov

Irina Chetverikova

Content

Ani Abramian

Sofia Salomakina

Translation

Aleksandra Tolmats

Animation

Kirill Ermakov

Development

Denis Zavrin

QA

Percival Tiefie

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